In order to provide a personalized customer experience, we may process personal data for the purposes of customization of our products or services in accordance with your taste, preference and needs. In this regard, information concerning your previous flights, information provided within the scope of processes and communications and where deemed necessary, information obtained as a result of segmentation activities conducted upon your explicit consent may be processed for the purposes of estimating your preferences regarding your flights and presenting customized offers.
Additionally, personal data may be processed for the purposes of establishing marketing communications concerning campaigns, publicity, promotion and invitations to events determined upon such segmentation activities. Personal data relating to you may be processed for the purposes of preparing records and documents required to be prepared in accordance with the relevant legislation, in order to carry out flight operations, complying with the obligations concerning the retention of information, reporting, record keeping, informing, taxation, international sanctions and other obligations.
In this regard, personal data may be processed for the purposes of prevention, detection and investigation of crime including fraud and money laundering, in accordance with our obligations concerning identification and verification of identity. Within the scope of complying with obligations under international and national civil aviation, personal data relating to you may be processed for the purposes of providing requested information and documentation to competent public institutions and organizations as well as regulatory authorities or allowing such persons and organizations to gain access to requested information or documentation. In such cases, the processing of personal data shall be limited to the legally valid subject and scope of the request.
We take all appropriate technical and organizational measures to safeguard your personal data and to mitigate risks arising in connection with unauthorized access, accidental data loss, deliberate erasure of or damage to personal data.